Position Summary

As Senior Analytics Strategist – AI-Driven Media Solutions, you'll be the strategic bridge between media planning teams and analytics experts, shaping measurement frameworks and leveraging generative AI to elevate how we deliver insights. This hands-on, client-facing role blends technical acumen, consultative prowess, and AI innovation in service of our growth and measurement practices.

Key Responsibilities

Strategic Analytics & Planning

• Partner with media planning teams to audit measurement models and coordinate with analytics to fill gaps.
• Shape measurement frameworks—MMM, attribution, audience insights—that inform campaign strategy and optimization.

AI-Enabled Workflows

• Harness generative AI and agent-based automation to streamline deliverables like client presentations, dynamic dashboards, and narrative storytelling.
• Envision and drive AI-enabled processes that speed up ideation, reporting, and strategic output.

Client Advisory & Business Growth

• Translate complex analytics into clear, compelling insights for clients at the senior level.
• Support pitch efforts and new business proposals by contributing analytics-driven strategy and demonstrating ROI opportunities.
• Embed analytics as a value driver across client accounts, championing data-led decision-making.

Cross-Functional Leadership

• Act as the key liaison across planning, investment, analytics, and client teams—ensuring alignment and delivering on measurement objectives.
• Mentor junior analytics team members in both technical and narrative execution.

Desired Skills & Experience

• Experience: 3–5 years in analytics, planning, or media strategy roles—ideally with exposure to finance or CPG sectors.
• Technical Fluency: Comfortable reading and interpreting SQL queries, Python code, dashboards, and marketing data models—coding is supportive, not mandatory.
• AI Proficiency: Demonstrated usage of generative AI or automated agents—maybe you’ve used AI to automate report generation, create presentation outlines, or assist with analytics storytelling.
• Communication Mastery: Exceptional at simplifying complex concepts into narratives that influence non-technical audiences.
• Client & BD Savvy: Skilled at stakeholder management, presentation design, and helping advance new business or account growth.
• Collaborative Spirit: Can thrive in multidisciplinary settings and lead cross-functional initiatives confidently.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its best-in-class brands UM, Initiative, Media Experts, Reprise, MAGNA, Orion, Mediabrands Content Studio, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer packaged goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communications professionals in more than 130 countries. Learn more at www.ipgmediabrands.ca and follow us on LinkedIn: Mediabrands Canada and Instagram: @MediabrandsCanada.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

IPG Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]