Business Overview  

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Position Summary 

As SVP, Research Analytics you will be pivotal in managing the research agenda for the full media agency ecosystem.  These responsibilities span primary research, forecasting reporting and directing audience needs for the agencies comms design and strategy groups. In addition, serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of directors and managers. 

Responsibilities 

• Agency and Client POVs 
• Support of new business efforts with primary and evaluation of secondary research 
• Represent agency at industry committees and at conferences 
• Lead agency relationship with research and measurement vendors 
• Ability to communicate succinctly and professionally to senior leadership at the client and agency 
• Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes) 
• Manage a team of research and analytics professionals 

Required Skills & Experience 

• Experience evaluating various attribution approaches including MTA 
• Demonstrated success leading work multi-functional teams 
• Deep understanding of media and marketing trends and the ability to pull together a variety of data sets to build narratives 
• Experience drafting, fielding and analyzing surveys and qualitative measurements 
• Experience with syndicated data sets such as MRI Simmons, GWI 
• Experience with media measurement companies and methodologies  
• Strong MS Excel & Power Point skills 
• Demonstrated success in helping clients take concrete marketing action based on strategic and media inputs 
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment 
• Expertise of audience science capabilities and good practices  
• IPG Mediabrands does not require candidates to have a college degree 

Desired Skills & Experience 

• 12+ years of experience in agency or client-side digital media planning or media analytics 
• Presentation development and delivery 
• Leadership and change management 
• Strong written and verbal communication 
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly 
• Ability to provide feedback & guidance in a constructive manner to direct reports 
• Collaboration, including ability to drive clarity in a multi-stakeholder environment 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.