OUR COMPANY
Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
➢ INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
➢ INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
➢ IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
➢ IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
Position Summary
As Manager, Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural, media and market intelligence to contribute to an impactful communications ecosystem for your client.
With clear direction from your Account Director, you practically take the strategic design imperatives and communications idea and deploy a variety of data and intelligence to identify appropriate communications solutions. You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals.
In this role, you are responsible for the preparation of the communications flowchart, and ensuring the communications plan is built on solid, data rich fundamentals that help brands grow. Working with partnerships, media vendors, and your communications design team, you ensure the accuracy of the inputs required for the development of the flowchart, and are responsible for ensuring any changes made to the approach are reflected in the plan.
As you are an expert in the Initiative design process, tools and techniques, and how to best apply and adapt these for a given scenario. You are a gifted planner who is able to synergize multiple data points into cohesive story around the communications idea. You are a strong and nurturing manager, able to ensure your support design talent are able to produce high quality planning inputs that result in an effective, culturally resonant, highly connected communications solution.
Key Responsibilities
Client
- Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business
- Responsible for the timely, accurate delivery of day to day requests from the team
- Responsible for regular trend identification, culture and competitive analysis for client
Internal
- Work with the Account Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea
- Manage the team output and development of the flowchart grounded in the communications idea, including oversight of the plan to address the business goals
- Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts
- Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
Commercial
- Contribute to the profitability of primary accounts, and involvement of SBU
New Business
- Contributor to new business as required
Desired Skills & Experience
- Experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Media planning skills must be polished or able to be developed
- Category or audience experience as relevant per assignment
- Ability to delegate and oversee direct reports
- Strong time-management and organizational skills
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
- Experience producing competitor reports using AdIntel as well as using audience planning tools such as TGI & Adserve and finance programs such as DDS and Prisma.
- Proficient in Campaign Manager
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
