About the role

You will be a leader in the Kinesso Netherlands team and provide our local and global clients with best-in-class solutions in (omni-channel) programmatic display, mobile, audio, OOH and video campaigns.

About us

Kinesso is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. Kinesso is part of IPG Mediabrands and works for clients such as Nike, Nespresso, Jumbo, Vattenfall.

Kinesso employs talented professionals servicing a range of multinational advertisers. Our work spans too many things to mention, including media planning & buying, research, and analytics. Briefly, though, we devise multi-media communications strategies for some of the world’s most innovative and creative brands.

We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Key Responsibilities

• Oversight of multiple clients and agency teams.
• Ability to prioritize and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
• Look at the whole picture of the marketing strategy and analyze programmatic roles in media mix.
• Key support person present at any direct client meeting or agency presentation.
• Building frameworks for client growth through programmatic strategies.
• Build team framework for educational workshops/innovation sessions to clients and agency
• Understand client objectives and challenges including external factors that may impact the client business.
• Investigate and help the team to solve problems and clearly communicate results/solutions.
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management may not be a part of this role.
• Strong management skills that help to motivate people, give constructive feedback and coach them with their career progression.
• Ability to forecast and foresee gaps in resources or need for new hires in future and manage accordingly.
• Clear understanding of each person's workload and responsibility within the AS team - with agility to re-distribute accounts when needed and / or provide extra support to team members by creating a flexible working environment.
• Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients
• Work with agency counterparts to drive better integrations and more streamlined working process.

Key Requirements

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Fundamental knowledge of ad targeting methodologies and ad-technology in general
• Experience in digital media account management with stakeholders such as large clients, online advertising agency, network, advertising exchange or optimization firm
• Capable of building consensus among stakeholders and their constituents at all levels
• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
• Experience with analyzing large data sets and delivering actionable insights
• MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
• Ability to investigate, analyze & solve problems, and clearly communicate results
• Desire to work in an entrepreneurial atmosphere and be a self-starter
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Deep understanding of EMEA market digital media ecosystem
• Adtech and martech experience
• Ability to work collaboratively as part of a cross-functional team

About Mediabrands 

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives. 

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen. 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.  

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!