Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies—Kinesso and Yune—to create exceptional marketing campaigns for our clients.
Initiative’s agency scope for Nike in EMEA includes the planning, execution and implementation of multiple campaigns, their associated timelines and deliverables in line with our planning process.​

Position Summary

The Campaign & Production Associate Director is a key role in campaign success, from receipt of a brief to ensuring timelines and SLAs are met and finally ensuring assets get to the right place at the right time, to delivering campaign launches exactly as planned. Reporting into the Operations Director this role will oversee a team of 3 who support, and project manage Nike full funnel campaigns, including manage and coordinate end to end production process across media channels.

Key Responsibilities

Responsible for the management and training of the team of Campaign Production Managers, their outputs, the application of best practices in project management, delivering timely and accurate production execution, to ensure best in class support to the Integrated Planning (Initiative) and Integrated Media (Nike).

CAMPAIGN MANAGEMENT​

• Oversee and manage the campaign planning process, ensuring accurate adoption and execution by all stakeholders including clients, creative agencies and Initiative. Act as the steward of the Initiative x Nike planning process, ensuring all teams adhere to established guidelines. 
• Manage planning timelines from brief through to activation incl. setting up workback schedules, creating campaign specific Teams/Slack channels, scheduling internal check in sessions, sharing relevant templates and managing internal and external dates/deadlines throughout.​
• Support internal teams by attending weekly client status calls and lead on highlighting key dates associated with ongoing tasks and projects.​
• Advocate for the use of internal operational tools and actively support the implementation of automation projects to enhance team efficiency and campaign success.

CAMPAIGN PRODUCTION​

• Lead the production process by aggregating content from cross-functional teams into production documents and templates, lead production calls and manage the production process end-to-end.​
• Serve as the primary contact for creative and production agencies, ensuring alignment across all parties.
• Work closely with SBUs and Geo/Territory teams to collect creative specs and deliver assets. Have thorough knowledge of media creative spec requirements and support creative refreshers in campaign.​
• Maintain a strong understanding of media creative requirements and support in creative refreshment phases.​
• Initiate and support automation implementation projects to set the teams for success.

FINANCE PROCESS MANAGEMENT​

• Manage the monthly financial reconciliation process by ensuring that all teams complete final spend actualizations and update relevant systems and documents. Lead monthly reconciliation calls with support from the Client Partners.​
• Develop and implement process improvements that support teams in trouble shooting and overcoming challenges. Champion the use of internal operations related tools.

Desired Skills & Experience

• 5+ years' experience in a media environment with proficient working knowledge of digital media​
• Strong ability to think systemically about processes and workflows. Strong communication skills, including the ability to articulate operational or account challenges both laterally to peers as well as upward to senior management​
• Working knowledge of AirTable, Assana, or a similar project management or issue tracker tool​
• Excellent written, verbal communication and presentation skills. Strong time-management and organizational skills. Highly structured​
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

About Mediabrands 

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives. 

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen. 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.  

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!