OUR COMPANY 
 
Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

 
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.  
 
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

 
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career. 

 
There are four I’s in Initiative and these represent our core values and behaviors. 

➢ INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day. 

➢ INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around. 

➢ IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

➢ IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. 

DISCIPLINE OVERVIEW: COMMS DESIGN  
 

Comms Design are the discipline that craft how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioural outcome.   

To do this, Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands.  The Communications Design team dynamically brings brands to life through their actions. They:   

• Identify the right channels , right touchpoints and understand the total ecosystem brands should plan within    

• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect with audiences   

• Drive the translation of strategic growth audiences based on business goals, into precise, impactful and addressable connections in any touchpoint.   

• Champion innovative, forward thinking activities using data, technology, media partner innovations, content and experience mechanics that help brands create value with their audience.   

 
ROLE OVERVIEW  
 

As a Group Director, Communications Design you are at the forefront of bringing the next generation of planning to life.  Understanding key Brand and business objectives and delivering against these. You will have end-to end responsibility for, media plans, digital plans and activations and ensure there are processes in place to continuously optimise and drive efficiencies.  Key responsibilities include:   

Fame & Flow Planning   

• Working with craft leaders within Initiative and the wider group to elevate and evolve an integrated plan  

• Develop best in class planning solutions for our clients across the clients entire ecosystem   

• Has the ability to see connection opportunities and ideas immediately within briefs  

• Use data to identify the best channels and support planning solutions   

Team Development   

• Responsible for working with Comms Design Director & Associate Director to develop the team on planning tools, techniques, full funnel integration and templates   

• Support, nurture and develop immediate team and junior Comms Design talent to become the best planners in the industry, collaborating with the wider business   

Industry Knowledge  

• Responsible for POV’s on industry changes / news and outlining impact on clients  

• Understand and shows curiosity on channel trends to identify the impact on clients   

EXPERIENCE REQUIRED 

• Extensive experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content);  

• Have proven experience and expertise in strategic media planning across the funnel and the digital mix;   

• Have some historical digital buying experience (optional)   

• Hold excellent knowledge of the UK media landscape and put the consumer experience at the heart of activities and decisions  

•  A courageous leader and collaborator who can envision and energise large cross-functional teams and drive effective media owner relationships;   

• Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities;   

• Have people management experience and a passion for developing others;   

• Have mastery with media planning tools such as TGI, GWI, Facebook Campaign Planner etc;  

• Have some experience with digital buying platforms such as Google Adwords, DV360, Facebook Ads Manager, a Demand Side platform such as The Trade Desk (optional)  

THE PERKS 

We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future. 

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.  

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.  

When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits: 

• Unlimited annual leave (subject to manager approval) 

• Group Income Protection (after 2 years’ service) 

• Life Assurance 

• Private Medical Insurance or Health Cash Plan (dependent on level) 

• Group Personal Pension Plan with matched contributions from 3-6% 

• Electric Car Salary Sacrifice Scheme 

• Core Hours (Mon-Thurs, flexible start/finish times)  

• Early finish Fridays 

• Generous Maternity & Paternity Pay 

• Wellbeing programme, including subsidised monthly massages 

• Paid time off for Volunteering 

• Independent mortgage advice 

• Financial education 

• Employee Assistance Programme 

• Interest free season ticket loan 

• Free breakfast 

• Subsidised Café  

• Free eye tests 

• Regular Bar Night 

• Retail discounts 

• Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more! 

HOW WE PROTECT YOU: 

The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.   

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on [email protected]