Position summary

We are looking for a talented Creative Copywriter who can create compelling, engaging, and brand-aligned copy across a variety of platforms. The ideal candidate has a few years of experience in copywriting and is skilled in crafting creative messaging for digital, print, and social media campaigns. You’ll work closely with the creative team to bring innovative ideas to life and ensure that all messaging is clear, effective, and on-brand.

Key Responsibilities
- Write clear, persuasive, and creative copy for various formats, including digital ads, social media, websites, print, and email campaigns.
- Collaborate with Art Directors and Designers to develop cohesive, multi-platform campaigns.
- Participate in brainstorming sessions and contribute to the ideation process with fresh concepts and strategic thinking.
- Adapt tone and messaging based on the client’s brand voice and target audience.
- Assist in presenting creative ideas to clients and incorporating feedback into revisions.
- Stay current with industry trends and emerging platforms to keep content fresh and relevant.

Desired Skills & Experience 
- 2-4 years of experience in copywriting are appreciated, preferably in an agency or creative environment.
- Skills:Strong writing and editing skills, with the ability to adapt to various tones and styles.
- Portfolio:A portfolio demonstrating versatility across different formats and channels.
- Teamwork: Ability to work well in a collaborative environment and manage multiple projects under tight deadlines.
- Proficient knowledge of English and Italian.

About us

McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: “We help brands play A meaningful Role in people’s lives”.
Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.
We provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people’s lives. Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
We offer specific competences integrated around clients needs as:
- Advertising & marketing
- In house studio
- Integrated productions
- Branding & design
- PR & influence
- Addressable
- Media strategy & buying
- Experience & Shopper
- Social content & activations
McCann’s total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people’s lives and build their businesses.
We has created some of the best-known and most iconic advertising campaigns of the last century.
McCann Worldgroup has been awarded "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years).