Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com  

Position Overview

This role will serve as a key lead in the expansion of existing client relationships and will lead proposals and recommendations for new commerce campaign opportunities. This person will help support and drive agency innovation across the entire commerce ecosystem including exploration of new partners, test-and-learn audience targeting opportunities, and developing new media delivery capabilities. They will also be a thought leader in the commerce space, specifically around activating audience-first commerce and retail media network programs via self-serve/biddable channels (through DSPs, Retail DSPs, and other buying platforms).

Responsibilities

• Owns relationships for set of client accounts running addressable commerce programs; serves as primary client contact for team and the first point of escalation in client issues
• Works with Retail Media Networks and other commerce/data partners on client opportunities as well as keeping up with latest capabilities and roadmaps, finding new testing opportunities
• Focused on developing data-driven commerce programs across biddable channels (display, video, CTV, audio, digital out-of-home and more) and retailer search (and a frequent combination of the two) in pursuit of omnichannel revenue growth for clients
• Responsible for account stewardship, including day-to-day client comms and meetings, campaign recommendations, campaign set up and launch, data onboarding, contracting/paperwork and more
• Collaborates with various functional groups across the accounts
• Monitors campaign performance and effectively presents information and recommendations to client
• Represents team in day-to-day client communication and meetings
• Develops new commerce campaign proposals and recommendations and oversees all aspects of campaign launch
• Partners with the Activation team to ensure relevant strategies are implemented and monitors campaigns to ensure they are meeting/exceeding client goals
• Organizes and presents reporting for internal leadership, agency partners, and clients (e.g. quarterly account reviews, campaign wrap-ups and case studies, etc.)
• Requires understanding of the industry, processes, procedures and systems within own and related areas
• Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and personal goals

Desired / Required Skills and Experience 

• Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including DSPs, Retail DSPs and other buying platforms such as Amazon DSP, Walmart DSP, The Trade Desk, Display Video 360, Yahoo, Skai, Pacvue and more (Advanced)
• Commerce and Retail Media: Knowledge of major Retail Media Networks and capabilities, especially in the self-serve/biddable/addressable landscape, and retailer search product offerings (Intermediate/Advanced)
• Addressable / Programmatic: Capable of effectively communicating the technicalities of programmatic for strategic purposes (Advanced)
• Performance Marketing: Knowledge and experience in performance marketing tactics, building optimization hypotheses, and combining brand, performance and commerce media as a holistic activation strategy (Intermediate)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Advanced)
• Problem Solving: Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Advanced)
• Organization & Detail-Oriented: Tracks information across all client accounts (Advanced)
• Project / Account Management: (Advanced)
• Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; ability to navigate and be effective with multiple personalities (Advanced)
• Collaboration: (Advanced)
• Communication: (Advanced)

Competency/Technical Skill Proficiency Levels

• Basic: Has gained prior experience in actual situations to recognize recurring meaningful components
• Intermediate: Applies a solid foundation to varying situations
• Advanced: Applies advanced knowledge and perceives deviations from the normal pattern

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.