Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
The ideal candidate will be a self-starter with a passion for client management, finding creative solutions and producing great work. You should have a strong background in managing affiliate/partnership programs for Fortune 1000 companies. The Account Manager role will report to the VP of Partnerships and Affiliate Outcomes and will manage programs across various financial services products. The primary goal will be to drive affiliate partnerships and generate revenue through effective affiliate marketing strategies.
Responsibilities
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- Deliver results for clients by proposing fresh out-of-the-box ideas, effectively managing key client objectives, partner relations and monitoring program performance
- Develop and implement affiliate marketing strategies to achieve business objectives and revenue targets
- Support the launch of new affiliate programs from project plan development to achieving all milestones
- Technically and in easy-to-understand language explain implementation, link creation, report generation and technology platform use
- Identify, recruit, and onboard new affiliate partners, ensuring a diverse network of high-quality affiliates
- Build and maintain strong relationships with affiliates, providing ongoing support, guidance, and communication
- Monitor and analyze affiliate performance metrics, optimizing campaigns to maximize conversions and revenue
- Oversee budgeting, forecasting & reporting --- manage client budgeting process, as well as monthly/weekly/daily forecasting and reporting
- Lead strategic partner recruitment and optimization
- Passion for emerging media and the digital marketplace in general – demonstrates interest and initiative to test new partner types and tactics with client input and acceptance
- Effectively communicate performance to the client and wider team with strategic direction for the program; lead the presentation of performance to the client
- Present, justify and advocate for all recommendations to the client
- Provide recommendations for scale and/or efficiency within the affiliate program
- Collaborate with cross-functional teams, including marketing, sales, and product, to align affiliate marketing efforts with overall business strategies
- Stay up-to-date with industry trends and competitor activities to identify new opportunities and market developments
- Conduct regular performance reviews, provide feedback, and implement improvement plans for underperforming affiliates
- Prepare regular reports and presentations to showcase affiliate program performance and recommendations for optimization
- Ability to establish, maintain, and revise a compliance review process for all affiliate marketing content
Required Skills & Experience
- Bachelor’s degree in related field and/or equivalent work experience
- 3-5 years’ experience working direct for Brand or within an Affiliate technology, or agency environment
- Experience working with top-tier brands across multiple markets
- Strong verbal, written, analytical and comprehension skills
- Ability to work independently while effectively communicating and delegating to teammates in multiple locales
- Proficient in managing multiple projects – ability to multi-task, organize, prioritize and structure workload
- Passion and strong proficiency for emerging media, digital trends, the digital marketplace in general and best practices
- Experience with leading affiliate platforms including Impact, CJ, Partnerize, and Awin; any certifications are a plus
- Adept at leveraging these platforms to drive performance and achieve client goals.
- Strong understanding of the affiliate marketing ecosystem, including publisher relationships, campaign analytics, and performance optimization.
- Demonstrated ability to collaborate effectively within an agency setting, delivering results for diverse clients through strategic planning and execution.
- Ability to work independently while effectively communicating with the team
- Ability to collaborate and work within a fast-paced environment
- Proficient knowledge of Microsoft suite of products, including Windows, Word, Excel, and PowerPoint.
Desired Skills & Experience
- Previous experience with financial services clients a plus
- Familiarity with tools like Asana, SFDC, Hubspot, Tableau and other BI tools is a plus
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.