OUR COMPANY

We are dynamic, empowered, and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion, or belief.

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

OUR BEHAVIOURS

Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency, then speak up. We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career – we expect you to prioritize training and actively participate.

DISCIPLINE OVERVIEW

Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.

Here is a brief description of each center.

Client Advice & Management

Client Advice acts as both business partner to the client and internal leader to brief, inspire, motivate and drive our teams to deliver the highest quality integrated solutions across a full spectrum of communication disciplines – Strategy, Communications Design, Partnerships and Mediabrands Specialty Business Units in areas like Social, Programmatic, Mobile, Search and Innovation.

The authority on all Initiative and IPG Mediabrands services, Client Advice is responsible for regularly identifying unmet client needs and challenges, for bringing forth specialised services and solutions to meet those needs, and for growing Initiative’s client relationships in both revenue and profitability.  Importantly, Client Advice must also ensure that reasonable, achievable and business appropriate KPI’s are in place to ensure a positive and mutually beneficial relationship between agency and client.

Strategy

Strategy create the opportunities for brands to lead in culture, designing and defining how a brand will live, play and thrive in the world.  They are the voice of the people, using deep and intuitive cultural understanding of consumers and communications to develop the strategic direction a brand must take. They translate business goals into actionable communications tasks, first identifying and then designing the most profitable audience, space or place for the brand to occupy. The Strategists believe that everything communicates and that ‘media’ can and should mean more in today’s world - that there is a ‘better way’ - and that propels them to constantly challenge convention to add value, unlock untapped market potential and generate unfair share of hearts and minds.

Communications Design

Communications Design are the architects of how a brand idea will be delivered across a communications ecosystem in order to unlock the behaviour change that drives brand growth. Communications Design are experts in creating connected communications experiences that spread.  They work with strategy and creative partners to translate the client’s cultural opportunity into the idea that shapes the experience someone will have with the brand across paid, owned and earned encounters. At Initiative Health, Communications Design crosses web experiences, written, audio and multimedia content, eLearning, influencer engagement and internal/external communications.

Partnerships

The Partnerships team is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand.  This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs.  Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation.  This team ensures we are supporting and executing against the overall corporate initiatives as well as drive maximum value for our clients.

Each craft centre is as important as the other, because only when they are effectively combined can we produce a truly creative and integrated product for our clients.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough. We hope you do too.

We are excited to have you and your unique talent helping us to realize our ambition to be the best media agency in the world.

ROLE OVERVIEW

We are currently looking for someone to join the Initiative Health team, managing and delivering a range of content for our leading and amibitious healthcare clients.

The Manager, Comms Design, manages and leads the content lifecycle for our clients, from pitching ideas to delivery and measurement. This role involves the direct creation of content and working in partnership with clients, experts and other writers, to deliver content that meets the strategic goals of the campaign or project. The role also acts as ambassador of the Comms Design craft, promoting the service internally with colleagues and externally with clients.

Role location - Leeds OR London.

KEY RELATIONSHIPS

• Director, Strategy & Comms Design, Initiative Health
• CAM team, Initiative Health
• Comms Design team, Initiative Health
• Our sister agencies, particularly the design, development and multimedia teams at Kinesso

ROLE AND RESPONSIBILITIES

Content Creation and Execution

• Producing various types of digital content, demonstrating different styles of writing as platform demands, and writing in a variety of tones of voice.
• Platforms include paid search, social, long and short form web content, landing pages, scripts and more.
• Proof reading and quality checking content, with a focus on ensuring content adheres to regulatory guidelines and brand style and tone. A keen eye for detail and a diligent mindset is a must.
• Working with content producers and other agencies through briefing external writers, presenters or multimedia content creators, conducting interviews, ghost or pair writing with subject specialists.
• Working with the CAM team, Director, Strategy & Comms Design and client to ensure work is briefed and costed correctly, set and agree timelines and ways of working.
• Supporting the Director, Strategy & Comms Design in the ideation of content themes, topics or formats, as well as costings for clients and pitches.
• Ability to source, assess, recommend and reference in a medical or academic to substantiate claims or provide evidence.
• Referencing in a medical or academic setting may be useful but not essential.

Content Optimisation

• Optimising content for digital channels, and working closely with craft experts to ensure content follows SEO, UX and content design best practice.
• Optimising content across or between specific markets.

Content Management

• Managing content approvals processes with clients and stakeholders, adhering to processes and guidelines around content sign-off.
• Publising content using content management systems and other tools to populate content on webpages and other platforms.
• Ensuring content meets or exceeds accessibility standards through alt-tagging, captions and descriptions.

Content Advocacy

• Support the Director, Stratgy & Comms Design to promote the value of good content and content design internally and to clients.
• Proof reading and quality checking marketing and sales material for Initiative Health.

Behaviours

• Team orientated first and foremost
• Incredible attention to detail – you spot what others miss
• Able to create good working relationships quickly
• Passion and enthusiasm for your discpline

QUALIFICATIONS & COMPETENCIES

An aptitude and flair for content, including demonstrable experience and skill in writing in differing tones. You should have examples you can share, either in professional or personal capacity.

An excellent grasp of the English language: a strong understanding of grammar, a wide vocabulary and a demonstable ability to write for different levels and audience groups.  

An ability to make content work a range of audience groups, perhaps with experience in writing for professional, technical and highly-educated audiences, or conversely, those with low literacy or health literacy such as patient groups.

A keen eye for detail and a stickler for the small details within copy, content or multi-media.

Ability to form good working relationships quickly, you will often be working with time-poor experts to co-create exceptional content.

An ability to clearly communicate your ideas to others, around content recommendations or in briefs to other writers.

A keen interest in the healthcare and pharmaceutical industries, or companies that improve the healthcare of global citizens.

A keen interest in digital, particularly how people use the web, paid search (PPC) and social media, and a curiosity and drive to explore and develop a career in digital and / or content.

An interest in content design, UX and / or global accessibility standards and health literacy.

Be willing to understand the nuances of global and local healthcare regulatory environments, with support from the agency, and adhere to appropriate guidelines where appropriate.

Excellent time management and organisation skills, with the ability to track your own time on the work you deliver, and keep others on track too.

Strong experience with MS Office tools, particularly editor tools within Word and PowerPoint.

The ability to occasionally travel domestically and/or internationally.

 

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!