Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
We're seeking a dynamic individual to fulfil a critical hybrid role that blends expertise in Taxonomy Governance and Meta Business Manager Governance. The ideal candidate will be a Paid Social expert with a robust background in project management and global/client communications. This role demands strategic leadership and a proactive approach to managing complex digital infrastructures and client relationships
Responsibilities
Taxonomy and Account Access (Old Data Hygiene Across All Platforms Globally):
• Manage the ongoing updates and maintenance of taxonomy structures. • Conduct weekly quality assurance checks on Brand, Sub Brand, and Variant classifications. • Lead the Annual Global Taxonomies Training Session to ensure alignment and competency across teams. • Ensure there is global adherence with taxonomy and client KPIs • Develop and maintain comprehensive tools, guides, and materials for taxonomy management. • Oversee the Global Mdashboards, effectively prioritizing and addressing client requests and needs. • Enhance the Taxonomy processes where possible. • Work with the PAMs and Data governance team in the GCCi Meta Business Manager Governance (50%): • Ongoing communication to global markets & clients, regarding Meta BM processes, troubleshooting, new account requests, etc. • Managing the set up and sunsetting of ad accounts for all brands local OV manages paid media for (in Kenvue Global Business Manager) via form • Setting up and managing billing & Credit Lines for all brands OV manages media for (in Kenvue Global Business Manager) • Managing third party partner connections and removal (in Kenvue Global Business Manager) • Managing the code creation of Pixel/Datasets/SDKs (in Kenvue Global Business Manager) – Kenvue would be responsible for implementation of Pixels/CAPI on site and implementation of SDK in mobile apps. • Manage Catalog sharing & Ad Account assignment across relevant global retailer partners. • Ongoing collaboration for Playbook updates based on processes that impact OneVue activation
Required Skills & Experience
Proven experience in project management, particularly within paid social platforms and digital governance. • Strong capability in client and global communications, with a track record of managing complex stakeholder relationships. • Technical proficiency in managing business manager platforms and digital taxonomies. • Strategic thinker with the ability to lead and engage teams across diverse geographical locations. • This role is designed for a leader who thrives in managing both technical details and broad strategy, ensuring seamless operations and alignment across global digital marketing initiatives
Desired Skills & Experience
Strong understanding of the global data and ad/mar-tech ecosystem to guide the enablement of the client’s data and tech stack • Proven experience leading complex projects across disciplines, business units, organizations, and reporting structures • Ability to drive clarity and collaboration in a multi-stakeholder environment • Demonstrated success in effectively managing client relationships • Demonstrated organizational skills; can prioritize, and to identify, and focus energies on removing barriers while dialing up drivers to client success • Is able to anticipate problems before they arise and solve them quickly when they do • Is able to develop the right level of processes and structures that enable long-term success without stifling creativity and individual decision making • Embraces a client-first, nimble mindse
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
