Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Responsibilities

• Lead Product Vision & Roadmap Development: Define a clear and actionable product vision that aligns with business goals. Develop, communicate, and manage roadmaps for UI/UX based applications, ensuring alignment across the organization and guiding the product’s strategic direction.
• End-to-End Platform Connectivity: Partner with other products on E2E platform connectivity, ensuring seamless and connected user experience.
• Drive Martech/Adtech Innovation: Identify unmet needs and opportunities for disruption in the Martech/Adtech space. Collaborate across teams to develop innovative solutions that address industry gaps and capitalize on emerging trends.
• Balance Strategic Ideas with Tactical Needs: Synthesize research from end users, internal teams, and external partners to balance large-scale innovation initiatives with the day-to-day feature requests and needs of the business.
• Lead Cross-Functional Scrum Teams: Manage globally distributed and matrixed scrum teams, ensuring alignment on goals, clear communication, and effective collaboration to deliver on product milestones.
• Stakeholder Engagement & Influence: Collaborate with diverse stakeholders across the organization, including engineering, marketing, sales, and executive leadership. Solicit input, influence strategy, and secure buy-in for product initiatives while maintaining a data-driven, objective approach.
• Go-to-Market Strategy & Execution: Partner with product marketing to develop and execute go-to-market strategies. Ensure that product features are positioned effectively, inspiring stakeholders and creating solutions that are indispensable to users.
• Define & Track KPIs: Establish, monitor, and report on key performance indicators (KPIs) that drive product success. Quickly identify and address any deviations from the target metrics, ensuring continuous product improvement.
• Foster a Data-Driven Agile Culture: Serve as a role model in encouraging a data-driven, agile work environment. Lead by example to promote the use of analytics and agile methodologies in all aspects of product development and decision-making.

Required Skills & Experience

• 10+ Years of Product Management Experience: Proven track record of working with high-performing, cross-functional teams to develop, launch, and scale global products.
• Expertise in Data-Centric User Interfaces: Demonstrated experience in building intuitive and effective user interfaces for data-driven products or applications, with a focus on usability and design aesthetics.
• UI/UX Best Practices: Strong knowledge of UI/UX design principles and best practices. Ability to work closely with design teams to ensure the product delivers an exceptional user experience while meeting business goals. Familiarity with design tools like Figma, Sketch, or Adobe XD is a plus.
• User-Centered Design (UCD) Methodologies: Experience applying UCD approaches to product development, including user research, personas, wireframes, prototypes, and usability testing to inform design decisions.
• Familiarity with User Journey Mapping: Experience with creating and analyzing user journey maps to understand and enhance the user experience across different touchpoints within the product.
• Usability Testing & User Feedback: Hands-on experience conducting usability testing, analyzing user feedback, and iterating designs based on real-world user interactions. Ability to balance user feedback with business objectives and technical constraints.
• Data-Driven Decision Making: Strong understanding of how to use data and analytics to inform product and design decisions. Ability to interpret user behavior through quantitative metrics, such as conversion rates, engagement metrics, and A/B testing, and apply those insights to optimize product features.
• Data Visualization Expertise: Knowledge of data visualization principles and how to present complex data insights in an accessible, intuitive way for end users. Familiarity with visualization tools like D3.js, Power BI, Tableau, or QuickSight is highly desirable.
• Information Architecture: Proficient in structuring and organizing content or data-heavy applications to create an efficient and user-friendly navigation experience. Ability to collaborate with design and development teams to ensure a cohesive and logical flow of information across the product.
• Data Analytics & Insights: Strong technical skills in data analytics tools and platforms, such as SQL, Python, Tableau, or QuickSight. Experience in creating dashboards and reports that provide actionable insights to internal teams and customers.
• Cross-Functional Collaboration: Proven ability to collaborate with UI/UX designers, data scientists, and engineers to translate user needs and data insights into actionable product features. Experience in creating seamless workflows between design, data, and engineering teams.
• Proficiency in Agile Methodologies: Strong familiarity with Agile principles, including Scrum, Kanban, and iterative development, with the ability to adapt processes to fit team and project needs.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.