Addressable campaign executive

Location: Pune, Maharashtra, India
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Agency: Matterkind - United Kingdom
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Ref#: 8451
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Job Function: Addressable Strategy
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Type of Contract: Regular

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

This role sits within our India hub as part of an international team. The only difference is location, otherwise we are one coherent unit!  

 

The Campaign Executive is responsible for setting up campaigns on our DSP partners, optimising campaigns to maximise our client’s KPI’s. This is across multiple formats such as (but not limited to) Display, Video, CTV, Audio and DOOH which is across multiple DSPs. 

 

Key Responsibilities 

 

The Campaign Executive will work across many of Kinesso’s key clients supporting the Campaign Manager and as this is a client-facing role the Campaign Executive should possess strong communication and presentational skills.  

Campaign Management 

  • Assisting the Campaign Manager in the day-to-day duties of running campaigns 
  • Assist in the creation and recommendations of media plans. 
  • Ensure all media plan requirements are correctly implemented in the DSP. 
  • Maximizing campaign performance via optimisations according to our client’s KPI’s 
  • Able to troubleshoot any issues within the DSP or tech platform.                            
  • Liaise with the agency account managers, campaign leads and clients directly to discuss current campaign optimisation and recommendations.   
  • Have an excellent understanding of all elements of Kinesso applications and product offerings. 
  • Meet a wide range of tech vendors/media owners to develop an understanding of the different roles certain suppliers fulfil.   

People 

  • Able to be a team player and work with different stakeholders in the business. 
  • Able to talk to publishers / tech partners and update the wider team on key features. 

 

Desired Skills & Experience 

  • Basic understanding of digital advertising concepts  
  • Strong analytical skills 
  • Strong communication skills, both verbal and written 
  • MS Office fluency, including Excel pivot tables & chart making.   
  • Desire to work in an entrepreneurial atmosphere and be a self-starter. 
  • Ability to work collaboratively as part of a cross-functional team.   
  • Proficiency in Microsoft tools (Excel, PowerPoint etc) 
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly Ability to work collaboratively as part of a cross-functional team.   
  • Eagerness to get hands-on to figure out how things work. 

 

Employee Transparency 

At IPG Mediabrands, we celebrate difference and believe this makes us stronger. IPG Mediabrands are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
 
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.