AdTech Specialist

Location: Pune, Maharashtra, India
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Agency: Data & Tech Global - United States
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Ref#: 6950
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Type of Contract: Regular

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

We are seeking a talented Ad-Tech Consultant to join our esteemed team. As an Ad-Tech Consultant, you will collaborate with clients to understand their unique advertising goals and challenges, conduct comprehensive data and tech audits of their existing advertising strategies, and provide customized solutions leveraging advanced ad-tech platforms and technologies. The ideal candidate will have a deep understanding of the ad-tech ecosystem, and a proven track record of delivering successful outcomes for clients in the digital advertising space. 

 

Responsibilities

  • Conduct comprehensive data and tech audits of clients' existing advertising strategies, including ad serving infrastructure, data management platforms, audience targeting strategies, campaign performance tracking mechanisms, and MarTech tools.
  • Provide strategic recommendations for optimizing clients' digital advertising efforts based on audit findings to leverage advanced ad-tech platforms such as Google Marketing Platform (including Google Ads, Display & Video 360, and Campaign Manager), Facebook Ads Manager, The Trade Desk, and relevant MarTech tools.
  • Develop customized advertising strategies tailored to clients' specific business objectives, audience segments, and budgetary constraints to integrate audit recommendations for maximum impact.
  • Collaborate closely with clients to implement recommended strategies including campaign setup, audience targeting, ad creative development, budget allocation, and the integration of MarTech tools where applicable.
  • Monitor and analyse campaign performance data to provide ongoing insights and recommendations for optimization and improvement, and iteratively adjusting strategies based on performance.
  • Stay abreast of the latest trends and developments in the ad-tech and MarTech industries, and proactively identify opportunities for innovation and optimization.
  • Provide guidance and support to clients' internal teams, including training on ad-tech platforms, MarTech tools, best practices, and industry standards.
  • Build and maintain strong relationships with clients, serving as a trusted advisor and strategic partner in their digital advertising efforts.

 

Required Skills and Experience

  • 6+ years of experience in digital advertising with a focus on ad-tech platforms, MarTech tools, technologies, and conducting data and tech audits.
  • Proven track record of delivering successful outcomes for clients in the digital advertising space.
  • Expertise in using advanced ad-tech platforms such as Google Marketing Platform (including Google Ads, Display & Video 360, and Campaign Manager), Facebook Ads Manager, The Trade Desk, and others.
  • Knowledge of Martech tools is good to have.
  • Strong analytical skills with the ability to conduct comprehensive data and tech audits and analyse campaign performance data to derive actionable insights.
  • Excellent communication and presentation skills with the ability to effectively convey complex ideas and strategies to clients.
  • Ability to work independently and collaboratively in a fast-paced consulting environment.

 

Desired Skills and Experience

  • Strong communication skills: Ability to listen actively, express ideas clearly, and communicate effectively with clients and internal teams.
  • Problem-solving skills: Capacity to analyse complex challenges, identify root causes, and develop innovative solutions.
  • Adaptability: Willingness to embrace change, learn new technologies, and adjust strategies based on evolving business needs and market dynamics.
  • Relationship building: Capacity to cultivate relationships with clients, colleagues, and partners to drive collaboration and achieve common goals.
  • Team player: Ability to work collectively with cross-functional teams, share knowledge, and achieve collective success.

 


We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.