Account Manager UM

Location: Belgium
Office: Hoeilaart
Agency: UM - Belgium
Ref#: 6248


Managing the strategic and tactical 360 media planning activities, together with all colleagues from within and across departments, to achieve both the clients’ and company’s objectives.

Main client is Dyson. 


Key Responsibilities


    • Listen to the clients’ needs and expectations and translate 360 briefings into actionable solutions.
    • Work closely with diversified expert services (Strategy, Kinesso, Magna, Futures, Orion,...) to design strategic and tactical plans.
    • Present 360 connection plans and offers to the client.
    • Follow up of 360 media planning so that the tactical planning can be executed.
    • Ensure proactive business partnering, insights sharing and reporting to the client, and stay up to date with latest trends.
    • Use all tools according to the regional/national guidelines.
    • Manage the day-to-day planning and implementation activities for a group of clients/brands and adapt when required.
    • Ensure alignment with other departments.
    • Timely and accurate information sharing to all parties involved in order to optimize the business.



    •  Maintain and further develop client relations in order to increase clients’ loyalty and satisfaction (NPS)
    • Detect clients’ needs regarding any communication, business and media issue and anticipate to it.
    • Be the extended partner of your client, with your expertise and professionalism.
    • Build long lasting relationship with marketing/media executives on client side.
    • Be proactive regarding new trends and proposals.
    • Follow up of client satisfaction and put action plans in place.
    • Maintain an appropriate responsive working relationship with the client as well as with the staff at client agencies and vendors.
    • Be professionally accessible for the client.
    • Manage challenges and seek for solutions with the team.
    • Participate in pitch processes.



    • Responsible for an efficient budget administration of the client in order to achieve optimal and qualitative marketing campaigns within time and budget, and linked with the profitability of the company.
    • Verify, control and monitor all authorizations and client budgets during the execution of the plan
    • Monitor client billing and resolve any related issues.


 Above all: It’s all about true teamwork!

Constructive collaboration within and cross-department in gathering and sharing information on latest evolutions, clients and campaigns.

Work hand in hand with the experts and respect processes in order to maximize synergies for the clients.



Desired Skills & Requirements

  • Highly pro-active, initiative taking person: think, propose & do.
  • Coordinating, troubleshooting and problem solving attitude.
  • Very high quality standards.
  • Prior and relevant experience in targetting and 360 (offline & online) media planning.
  • A positive mindset and team attitude.
  • Outstanding communication and interpersonal skills.
  • An excellent client service approach and ability to multitask in a complex environment with great attention to detail.
  • Priority establisher and multiple projects to completion manager under tight deadlines.
  • Stress resistant .
  • Strong organizing skills with the abiility to manage many projects simultaneously.
  • Curious, the willingness to learn, and a healthy appetite to expand knowledge.
  • Trilinguality is the cherry on the cake (NL/FR/ENG).


We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Off the back of winning 2022 B&T Media Agency of the Year, MFA Talent & Culture, B&T Women in Media Employer & Industry Leader, Mumbrella Industry Leader, MFA NGen & UnLtd Hall of Good awards, there has never been a better time to join Initiative. Our internal culture is second to none, and the work our teams create reflect the energy, passion and intelligence that goes into bringing them to market.