Account Manager, Direct Digital

Location: United Kingdom
Office: London
Agency: Matterkind - United Kingdom
Ref#: 5486

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at . 

Role Description 

The Account Manager will sit within the Kinesso Direct Digital Team and will have responsibilities including managing all national and regional campaigns, negotiating buys, checking preliminary and final post buy delivery, and tracking performance across digital campaigns including Video, Display and Digital Audio. 

The manager will drive best in class negotiation & education of the more junior reports in the team. Planning & buying display campaigns is at the heart of this role and experience within Programmatic buying would be a bonus as the candidate will be expected to start adopting programmatic activity within the role.


  • Operate as the back up to the Associate Director relating to client relationships
  • Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
  • Update status documents for client meetings
  • Prepare e-mails recommendations, buy presentations and present to clients
  • Stay knowledgeable about client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered


  • Direct the group (Account Executives) in the day-to-day activities and work in partnership with other Managers
  • Provide superior negotiations delivering the maximum strategic value and efficiency, using IPGMB benchmarking capabilities to ensure best in class rates and efficiency


  • Develop and maintain media partner relationships
  • Negotiate pricing that reflects efficiencies, clients objectives
  • Ensure understanding of MAGNA negotiation priorities

Key Performance Indicators (KPI’s):


  • Manager is seen by client as key liaison for marketplace intelligence, negotiation and partnership needs
  • Ability to successfully manage team’s response to client requests and help guide and steward process and plan changes
  • Ability to lead team in developing buys that are strategic, deliver on client objectives and meet goals


  • Successful stewardship of all work done by Negotiators, Sr Negotiators and Associates
  • Participates in agency and external personal growth & education initiatives
  • Seen by internal stakeholders as first level of management for the team
  • Adherence to / use of agency processes and tools
  • Positive collaboration partner to MB SBU's
  • Ability to ensure proper delegation and workflow for team on all projects


  • Supports and delivers on MAGNA agency-wide media partnership targets
  • Ensures and advocates for agency partner relationships
  • Seeks ways to deliver best in class pricing through strategic negotiations


  • Proven leadership ability and/or prior experience in supervising a team preferred
  • Excellent written and verbal communication skills
  • Proven superior customer service skills
  • Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred
  • Strong developed relationships with the Publishers
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to effectively utilize media research and reporting resources

Employee Transparency 

At IPG Mediabrands, we celebrate difference and believe this makes us stronger. IPG Mediabrands are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected]if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 


We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
  • Free breakfast and free lunch  
  • Early finish Fridays 
  • Core Hours (Mon-Thurs, flexible start/finish times)   
  • Retail discounts 
  • Electric vehicle salary sacrifice car scheme 
  • Wellbeing programme, including Headspace & flu jabs 
  • Interest free season ticket loan  
  • Paid time off for Volunteering  
  • Group Income Protection  
  • Life Assurance  
  • Private Medical Insurance or Health Cash Plan (dependent on level)  
  • Group Personal Pension Plan with matched contributions from 3-6%  
  • Generous Parental Leave & Pay   
  • Independent mortgage advice  
  • Financial education  
  • Employee Assistance Programme  
  • Free eye tests  
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!