Addressable Consultant

Location: Amsterdam, North Holland, Netherlands; Netherlands
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Agency: Kinesso - Netherlands
Ref#: 18006
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Type of Contract: Regular

About the role:

You will be part of the Kinesso Netherlands team and provide our local and global clients with best-in-class solutions in (omni-channel) programmatic display, mobile, audio, OOH and video campaigns.

About us:

Kinesso is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. Kinesso is part of IPG Mediabrands and works for clients such as Nike, Nespresso, Jumbo, Vattenfall.

Kinesso employs talented professionals servicing a range of multinational advertisers. Our work spans too many things to mention, including media planning & buying, research, and analytics. Briefly, though, we devise multi-media communications strategies for some of the world’s most innovative and creative brands.

We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Key Responsibilities:

  • Oversight of multiple clients and agency teams.
  • Ability to prioritize and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
  • Look at the whole picture of the marketing strategy and analyze programmatic roles in media mix.
  • Key support person present at any direct client meeting or agency presentation.
  • Building frameworks for client growth through programmatic strategies.
  • Build team framework for educational workshops/innovation sessions to clients and agency
  • Understand client objectives and challenges including external factors that may impact the client business.
  • Investigate and help the team to solve problems and clearly communicate results/solutions.
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management may not be a part of this role.
  • Strong management skills that help to motivate people, give constructive feedback and coach them with their career progression.
  • Ability to forecast and foresee gaps in resources or need for new hires in future and manage accordingly.
  • Clear understanding of each person's workload and responsibility within the AS team - with agility to re-distribute accounts when needed and / or provide extra support to team members by creating a flexible working environment.
  • Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients
  • Work with agency counterparts to drive better integrations and more streamlined working process.

Key Requirements:

  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Fundamental knowledge of ad targeting methodologies and ad-technology in general
  • Experience in digital media account management with stakeholders such as large clients, online advertising agency, network, advertising exchange or optimization firm
  • Capable of building consensus among stakeholders and their constituents at all levels
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
  • Experience with analyzing large data sets and delivering actionable insights
  • MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • Desire to work in an entrepreneurial atmosphere and be a self-starter
  • Eagerness to get hands-on to figure out how things work
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Deep understanding of EMEA market digital media ecosystem
  • Adtech and martech experience
  • Ability to work collaboratively as part of a cross-functional team
  • Fluent Dutch

As part of the House of Challengers, you’ll enjoy a range of benefits, such as:

  • 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek) 
  • Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year 
  • Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team 
  • An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role 
  • Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available 
  • Referral Bonus – bring someone you know to MediaBrands and enjoy a generous referral reward in return. 
  • A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments. 
  • Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival 
  • Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility 

About Mediabrands 

IPG Mediabrands, a global media group with 13,000+ experts in 130+ countries, includes agencies like UM and KINESSO in the Netherlands, serving major brands from Amsterdam and Groningen. They value diversity, inclusivity, and teamwork, with a culture built on challenge and collaboration as the “House of Challengers.

 

 

 

 

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