About Us 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.  

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.  

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.  

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

ROLE OVERVIEW 

This role is an exciting opportunity for someone to join Initiative’s Design team to lead campaign planning across two innovative and forward-thinking clients within our portfolio – Deliveroo and Clarins.  

As an Associate Director in Design, you are responsible for crafting best in class communications plans to solve client challenges and drive brand growth. As part of the Design team, you will be an expert in consumer and communications behaviour and will build on this knowledge to lead the creation of a full ecosystem approach to deliver a strategy. Working closely with business leadership, strategy, investment and creative partners you will translate the client’s cultural opportunity into the idea that shapes the experience someone will have with your client’s brands across paid, owned and earned encounters.  

Alongside a passion for crafting brand experiences through culturally rich ideas, you will have strong relationship skills to connect and collaborate across internal teams, clients and their agency partners to deliver seamless account management and be a true partner to your client.  

ROLE AND RESPONSIBILITIES:  

Client  

• Responsible for the development of the detailed communications plan to power the idea. Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP. 

• Present the Design approach to relevant stakeholders 

• Responsible for best-in-class account management to ensure seamless execution from brief to reporting, driving successful outcomes 

• Manage the outputs of day-to-day requirements and workflow of the client  
• Responsible for presentation of client education program around Design including relevant changes in the media landscape and the opportunities arising as a result 

Internal  

• Responsible for the management and training of more junior members of the design team in communications planning fundamentals 

• Responsible for the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP) 
• Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Investment leads 

Commercial 

• Contributor to client Key Performance Indicator (KPI) delivery 
• Contributor to Specialty Business Units (SBU) growth and client profitability 

New Business 

• Contributor to new business as required 

QUALIFICATIONS & COMPETENCIES:  

• Experience with leading communications planning for UK clients  

• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure – adapting quickly where required  

• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors 

• Excellent written, verbal communication and presentation skills 

• Strong time-management and organizational skills 

• Ability to delegate and oversee direct reports  

• Proven problem-solving ability  

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to Ninette at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.