Initiative is a proud member of Omnicom Media Group. We are a global media agency dedicated to driving growth for our clients through innovative strategies and data-driven insights. By working in close collaboration with our affiliate companies – Kinesso and Yune – we create exceptional, tailored marketing campaigns that connect brands with their audiences in meaningful ways.

CREATIVE PARTNERSHIP MANAGER (NIKE)

THE ROLE

The Partnerships Manager (Nike) plays an essential part in building powerful connections between Nike and their audiences through innovative media solutions. As part of the MBCS team, you will be embedded in the Initiative team and manage the execution of multiple campaigns for Nike.

Primarily focused on Publisher, Platform and Creator Creative Partnerships, your role requires a strong focus on collaboration and harnessing the collective expertise of various craft teams across both MBCS and Initiative. We aim for excellence, viewing each new project as an opportunity to set new industry standards.

CORE RESPONSIBILITIES

Strategic Planning and Implementation

Work closely with the Director to refine and implement Creative and Creator partnership strategies, ensuring they align with Nike’s media strategy and campaign objectives. Develop detailed project plans to turn ideas into successful campaigns.

Client Engagement

Act as a liaison for Nike, understanding and anticipating their needs to provide solutions that fit within the larger strategic framework laid out by the Strategy and Comms Design Directors. Maintain a proactive approach to managing client relationships, ensuring ongoing satisfaction and loyalty.

Campaign Management Excellence

Oversee the detail of campaign management, including timelines, deliverables, and cross-functional coordination. Ensure each campaign component works in harmony to create a compelling narrative that aligns with Nike's brand message.

Cross-Disciplinary Teamwork

Facilitate strong working relationships across different departments. Act as the connective tissue between MBCS and Initiative functions, such as Strategy, Comms Design and Analytics.

Creative Ideation and Execution

Contribute to MBCS creative development with innovative ideas that meet strategic objectives. Translate these ideas into actionable campaign elements that deliver on effectiveness.

In-Depth Market and Consumer Insights

Stay head of media trends, consumer behaviour, and cultural shifts, using them to inform strategic decisions and provide a competitive edge in partnership offerings.

Budget Oversight

Manage campaign budgets with a focus on efficiency and effectiveness. Work with the Director to review financial models and pricing strategies, ensuring the most beneficial terms for Nike.

DESIRED SKILLS AND EXPERIENCE

• Bachelor's degree in a relevant field; a master's degree is highly preferred.
• A minimum of 5 years of experience in media partnerships, brand strategy, or related field, with demonstrated expertise in managing complex campaigns.
• Exceptional project management and organisational skills, with the ability to balance multiple priorities in a fast-paced environment.
• Strong attention to detail and ability to manage multiple tasks at once is key
• Strong time-management and organisational skills.
• Required MacOS proficiency and solid working knowledge of Microsoft Office Suite and Keynote
• Ability to work successfully within a dynamic and fast paced environment.
• A high level of proficiency in English.
• Excellent written, verbal communication and presentation skills.