Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We create exceptional marketing campaigns for our clients. 

Position Summary 

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. 

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. 

Key Responsibilities 

As a senior executive working across the Nike account, your responsibilities will include (not limited to) the following:   

• Support the managers to develop the RFP to develop the best possible plan for the communications idea. 

• Manage aggregation of media plans and budgets (planned and actualized) across all markets for distribution to EMEA HQ. 

• Manage budget forecasting from annual to weekly, inclusive of delivery metrics forecast (for ad-hoc & always-on campaigns). 

• Input into the production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques. 

• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea. 

• Responsible for the timely, accurate delivery of day-to-day requests from the team. 

• Responsible for regular trend identification, culture and competitive analysis for client. 

Desired Skills & Experience 

• Bachelor degree in related field or equivalent work experience. 

• Minimum 1+ years experience in integrated planning role in media agency (local, regional or global - we are keen to speak to those with experience within one of the key EMEA 5 local markets)  

• Basic knowledge of media planning tools and systems  

• Basic knowledge of digital media reporting and analysis  

• Passion for sport and fitness 

• Excellent written, verbal communication and presentation skills. 

• Strong time-management and organizational skills. 

• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.). 

About Mediabrands  

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.  

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.  

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.   

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!