Initiative is a proud member of IPG Mediabrands, a division of the Interpublic Group. We work in close collaboration with our affiliate companies—Kinesso and Yune—to create exceptional marketing campaigns for our clients.

Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Partnering with Nike is an extraordinary opportunity requiring extraordinary talent.

Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will
be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow
and do great work people all over the region will see, admire, and respond to.

Position Summary

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.
Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

Key Responsibilities

• Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business.
• Responsible for the timely, accurate delivery of day-to-day requests from the team.
• Responsible for regular trend identification, culture and competitive analysis for client.
• Support on the development of Connections Architectures via Velocity Planning to guide all Territories on how best to deliver on communications tasks across all touchpoints.
• Work with the Associate Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea.
• Manage the team output and development of the flowchart grounded in the communications idea, including oversight of the plan being accurately produced within Lumina to address the business goals.
• Manage aggregation of media plans and budgets (planned and actualized) across all markets for distribution to EMEA HQ.
• Manage budget forecasting from annual to weekly, inclusive of delivery metrics forecast (for ad-hoc & always-on campaigns).
• Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts.
• Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques.
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.

Desired Skills & Experience

• Bachelor degree in related field or equivalent work experience
• Comprehensive experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Media planning skills must be polished or able to be developed
• Category or audience experience as relevant per assignment.
• Experience in managing or developing staff
• Ability to delegate and oversee direct reports.
• Excellent written, verbal communication and presentation skills.
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

About Mediabrands 

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives. 

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen. 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.  

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!