Are you ready to be at the heart of media innovation? As a Senior Implementation and Buying Executive at Magna, you’ll drive the seamless execution of media campaigns that make an impact. You’ll combine creativity and analytical prowess to optimize campaign performance, forge meaningful relationships with media vendors, and ensure every detail is managed to perfection. This role is perfect for someone who thrives in dynamic environments, values collaboration, and has a passion for both traditional and digital media landscapes.

Key Responsibilities

Media Campaign Optimization

• Craft and execute impactful media campaigns that exceed client expectations, ensuring buying metrics align with post-buy analysis.
• Stay ahead of the curve by analyzing TV ratings trends, reach/GRP curves, and leveraging local insights like seasonality and program performance to predict future media trends.
• Continuously refine campaign strategies by integrating data-driven insights and creative approaches.

Vendor and Client Relationships

• Build strong, collaborative partnerships with media vendors to secure strategic advantages and smooth campaign execution.
• Engage with clients to understand their goals, challenge briefs constructively, and present innovative solutions that deliver results.
• Lead negotiations with confidence, leveraging your deep understanding of the evolving media landscape.

Integrated Media Planning

• Design and implement integrated media plans that blend traditional and digital channels to achieve brand objectives.
• Explore alternative media opportunities, ensuring alignment with client goals and industry trends.
• Be proactive in addressing challenges, offering timely and creative solutions to keep campaigns on track.

Documentation and Accuracy

• Maintain meticulous records of rates, discounts, and volume commitments to support financial accuracy and transparency
• Manage the end-to-end book-bill-pay process, ensuring seamless and error-free transactions

Requirements

Education and Experience

• Diploma or Bachelor’s degree in Advertising, Communications, Business, Finance, or Actuarial Science
• 4–6 years of hands-on experience in media buying, planning, or implementation within an integrated agency environment

Skills and Competencies

• Strong grasp of traditional and digital media landscapes, with a knack for media optimization tools
• Proficiency in tools like Kantar/DTAM and Nielsen/TAM
• Exceptional negotiation, administrative, and analytical skills, coupled with a creative mindset
• Proven ability to thrive under pressure, meeting deadlines with precision and poise
• Excellent written and verbal communication skills in English
• Strategic thinker with a flair for crafting insightful, impactful media plans for major accounts

Preferred Skills

• Experience forecasting media trends and adapting strategies accordingly
• A strong network of media vendor relationships
• Familiarity with integrated campaign planning and execution

Step into a role where you’ll make a real difference in the ever-evolving world of media. At Magna, we future-proof brands with bold ideas and innovative strategies—let’s create something extraordinary together