Audience & Insight Specialist

Location: Italy
Office: Milano
Agency: Initiative - Italy
Ref#: 1998

Position Summary

We are currently looking for a Audience & Insight Specialist to join the Business Transformation Team
As Audience & Insight Specialist you will support the team to respond the clients' issues related to Audience Intelligence, Audience segmentation and activation, measurement studies.

As Audience & Insight Specialist, you will:

  • Support brand such as Nike, Amazon, Deliveroo, LEGO, MaxMara and many others;
  • Develop audience segmentation, consumer analysis and measurement study;
  • Help the team in sketching and developing innovative solutions;
  • Collect and Analyze data;
  • Share your thoughts and present your ideas;
  • Create info visualizations that communicate your findings in a dynamic way;
  • Deliver presentation for internal and external meetings


  • Bachelor /Master degree (Economics, Marketing, Math & Statistics, Social Sciences, but all others considered);
  • Keen curiosity about marketing, digital, and innovation;
  • Comfortable in manipulating and presenting data and insights
  • Strong problem solving skills and a solid numerical foundation
  • Great command with Excel and powerpoint
  • Proficiency in English and Italian in writing and speaking;


  • Experience in defining, segmenting or activating audiences
  • Knowledge of statistical tools such us Statista, Gretl, SPSS, R
  • Knowledge of media tools such as Nielsen Media Impact, TSSP Sinottica, Global Web Index, Sentiment Analysis
  • Understanding of data platform, data activation


  • 1 to 2 year of experience
  • Motivated individual with an can-do attitude
  • Highly analytical with strong problem-solving skills
  • Strong interpersonal and communication skills
  • Detail and insight oriented


  • Permanent Contract
  • Milan (Hybrid Working)

About us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.